When was the last time I talked about fashion?

Checks calendar… cringes internally.

Yep, probably around ten years ago. Or wait—longer?

Who even remembers that Cheesie used to be a fashion blogger? Oh? No one? That tracks. I guess the word “blogger” itself has been quietly retired—folded neatly, tagged vintage, and shoved back into the warehouse of outdated internet trends. Off-season, forever.

But really. There was a time when I lived and breathed fashion—back when #cheesiecoordinate wasn’t just a hashtag but a personal mission. I was that girl, the one who’d spend an entire afternoon agonizing over which fake eyelashes best matched her pastel latte. Fast forward a few years, sprinkle in motherhood, a generous helping of self-discovery (read: several identity crises), and suddenly my wardrobe transformed into 80% loungewear, 10% slightly less embarrassing loungewear, and 10% “shiroshozoku”(that’s what the yamabushi wears when they go into full hardcore ascetic training mode deep in the mountains).

2013 VS 2023

This is what 10 years of adulting and fashion-ghosting does to you.

Somewhere between diaper changes and existential overthinking, my fashion mojo vanished like that one missing sock from every laundry load.

Until… ScoLar happened.

It all started in Harajuku, after a few email exchanges and a meeting with an apparel brand that is so colorful it makes a unicorn look underdressed.

Whimsical prints, bold colors, and just enough quirk to make you question why you ever mistook “minimalist beige” for a personality. Before I knew it, I had somehow agreed—possibly under the influence of too many cute space cat motifs—to summon the courage to revive my inner fashion blogger… less gyaru this time, but still armed with just enough chaotic energy to embrace the Japanese spirit of “oshare” once more.

And with that, I was ready to rep Japanese street fashion to Southeast Asians again—because if I’m going down this kaleidoscopic rabbit hole, I’m dragging everyone with me.

And just like that, in a blink, I yanked my wardrobe’s saturation slider all the way to the right.  (Now the rest of my house looks like it’s in greyscale.)

ScoLar’s Fashion Multiverse: One Brand, Four Personalities

Founded in 1999, ScoLar jumped into Japan’s fashion scene with one goal: make everyday outfits way less boring. Born from Harajuku’s love for the bold and bizarre, ScoLar quickly became the go-to for quirky prints, playful motifs, and clothes that feel like wearable daydreams (celestial cats? Flowers the size of your head? Yes, please).

ScoLar didn’t stop at just one personality—because why only have one when you can have four?  ScoLar’s lineup gives you options for every mood:

• ScoLar – The OG. Think bold prints, retro flair, and “yes, I’m that extra” energy. Perfect for when you want your outfit to do the talking (and probably the singing too).

• iS ScoLar – The playful younger sibling who’s all about surprise and joy. Feminine, fun, and never takes life too seriously.

• ScoLar Parity – The cool, unisex line that says, “Fashion is for everyone.” Think playful prints, relaxed fits, and styles that don’t care about gender norms.

• PREMIUM ScoLar – Made its debut in 2024, this new lineup is the grown-up, but still artsy, version. Think natural fabrics, Japan-made quality, and subtle elegance… for the days when you want to look put-together but still a little bit whimsical.

ScoLar’s Stunning Embroidery—Where Every Stitch Tells a Story

The ultimate ScoLar vibe: bold, quirky, and effortlessly cool

Parity-where self-expression takes center stage

Parity’s bold playfulness—where style breaks all the rules

Even the shoes have so much attitude they deserve their own Instagram account

How to Get There (And Trust Me, You Should)

If you’re ever in Tokyo and feel like reigniting your own love affair with fashion, ScoLar’s Harajuku shop is where the magic happens. The easiest route is hopping on the JR Yamanote Line and hopping off at Harajuku Station. From there, you’re just a few steps away from a world where galaxy cats are considered a neutral print. Alternatively, the Tokyo Metro Chiyoda or Fukutoshin Line to Meiji-Jingumae Station (Exit 5) will get you there in no time.

Address: 6-9-13 Jingumae, Shibuya-ku, Tokyo 150-0001

Phone Number: 03-6803-8666

Business Hours: 12:00 PM to 7:30 PM

Access:

• From Harajuku Station: Approximately a 9-minute walk.
• From Meiji-Jingumae Station: About a 3-minute walk.

And if Japan isn’t on your travel list anytime soon (rude), their official website is where you should check out while still on your couch.

www.scolar.jp

So, if your wardrobe’s been feeling a little too blah and you’re ready to crank up the color (and the chaos), ScoLar’s waiting—bold prints, playful vibes, and all. Go on, give your closet the personality upgrade it’s been begging for.