You may have heard of the apparel brand Toki Choi, because it’s super popular in Taiwan and internationally.  It is founded in 2004 by Mayuki Chen, a 21 year old who wanted to bring a wide selection of afforable stylish apparels to dress all girl at all ages, and to pamper all fashionista inside them.

There are 4 brands under Toki Choi, i’ll briefly introduce them!

Some of the latest arrivals:

Toki Choi

Created in 2004, the brand name derived from Japanese “Tokiyo” and English “Choice”, meaning “the best choice of the time”. TokiChoi targeting younger girls between 15 to early 30, providing wide array of lively, casual, “girls next door” clothing. read more