Hi. It’s me. I’m still here.
Today this blog turns 14 years old. When I was 14, I had my period for the first time (I was SO relieved because I was the last girl in the class to get her period, I seriously thought I had some weird, inexplicable illness), and I also had a major crush on a boy for the first time.
This is how this blog has been, just like a 14-year-old, going through all the freaky hormonal changes, alienated by her mainstream peers, somewhat lonely, slightly emo, inadvertently enigmatic and occasionally suicidal.
Every year I feel a little reluctant to write this post on this date because every time it feels like I’m writing its will. Its last words. But it is something I just have to do.
Frankly I have been updating way less than I’ve loved to, and it’s not really that I’m so busy that I don’t have the time to, that’d be a bad excuse. In fact I’m having a lot more time to myself compared to a few years before when I had a toddler pulling my pajama and an infant strapped to my chest on top of leaky boobs and a kitchen on fire. It’s just that I’m taking more time off the internet and spending more time for… trying to also live a non-internet a life, I guess?
I saw this advertisement on a table of a hipster hostel in Bali a few days ago.
And then I thought to myself, the online world is not my scene anymore. I travel so much yet I have very little things to share nowadays, because I feel that the audience are so satiated with their never ending feed to scroll through and a gazillion things the internet is demanding you to explore (“I think you will like this yawning cat video CLICK ON IT BEFORE I SHOW YOU MORE RAINBOW ACAI BOWLS!”) that nothing ever seems to impress anymore. (Do we really need more donut unicorn floats?) I really miss the time when we travel just for travel, and take a nice photo and think that it is nice instead of having to try to make it look a lot nicer that it actually is. Now everyone will have to spend the entire trip scoring that Instagenic series of color-coordinated, filter-embellished curated feed. It’s also altering the way I see the real world because now every time I look at a travel photo I will have to mentally equip myself with a de-filterizer to try to imagine what it actually looks like before all the editing. I’m not sure if this make traveling more or less exciting.
Admittedly I try to keep with that whenever I can, because it’s a necessity for anyone who’s trying to survive in the game, like free wifi in hotels. (Seriously? These people still charge for wifi??) But this shift of focus in social media is also taking a huge chunk of fun out of it that I honestly enjoy Instagram a lot less these days. I’ve also failed to keep up with all the new features and stuff. (TV? What TV. The only TV i’m interested in are ridiculous Japanese variety shows that make their comedian eat nothing but tiramisu for one week.) But I think I enjoy IG stories the most, because I can still be myself, I can post the most awful photos (dying mosquito??) and the most unpleasant snippets (another mosquito trying not to die) yet I see people enjoying what I share. (Unfortunately many mosquitoes have been harmed in the process of making these IG stories. I apologize for it.)
This February, I have made a promise to myself (and as my gratitude to all who have stayed loyal to this blog and its social media extension) that I’d make myself useful and stay true to #Cheesieapproved – by recommending only products/service that I genuinely like, including products that make mosquito die mysteriously. I think I have kept to it so far and I will continue to do so. Of course that also means that I will have to lose out on many opportunities (I will never be able to milk money out of Shieldtox now), but that’s okay because new challenges and chances will always come. So will mosquitoes.
And in year 2018, I think have easily won the Most Unglam Aunty Influencer Award hands down. (If you think someone can beat me to it please let me know, I’d like to learn a thing or two from my Senpai Aunty bloggers lol.)
Have you seen the products I have endorsed in this past year? Instead of collaborating with glam beauty names and endorsing stylish fashion brands, I am advocating floor cleaners, dish washing sponges, laundry detergent, kitchen towels, vacuum cleaner, sanitary pads and toilet washlets.
(Seriously, have you seen any other influencer who has to deal with so much cleaning and scrubbing and mopping and wiping and dirt-removing AND SO MUCH TOILETS or not?
And it is okay you know why? BECAUSE I FREAKING LOVE THESE STUFF. AND JAPANESE WASHLETS ARE WORLD BEST. I like supporting world best.
I have never thought that promoting a duster would make me so happy. And do you know anyone else who is making a living on the internet scrubbing the toilet?
(Actually, you don’t even need to scrub if you use this product. That’s how time has change, y’all.)
AND I AM PROUD OF MY TOILET CLEANING SKILL.
I may as well be The Toilet Blogger :D, you think that’d work?
Also? I’m also about to promote a life-changing dish washing product. You are welcome. Now I just need a Japanese cling wrap company to ask me to be their ambassador and my resume will be complete. Anyone can pull some plastic films… I mean strings? I’d be so Glad® to seal a deal like this. Keep the auntiness rolling. Play it fresh. Nice way to wrap up my aunty blogging career.
(Pro tip: Glad® sucks. Use Saran Rappu or Kure Rappu instead. Buy it as souvenirs for your friends when you visit Japan. They will thank you.)
So. bad puns aside.
I think I can no longer measure up to producing visually inspiring photos because I only know how to do one type of make up and I only have a total of 3 sets of outfits that I am confident to wear without feeling ridiculous and I don’t know the relationship between aperture and focal length and I don’t know how to clone the sky and flowers for painting-looking photos.
But I think I still have other things I can share that could be useful for someone out there.
For example mixing weird ingredients into a pasta. (Someone told me tuna and broccoli sounded like a disaster combo before she actually tried it.)
I never thought a lazy recipe that I recreated from a Japanese cooking show could get near 3000 saves.
(Hey all the 200 of you who saved this but didn’t give me like. You are stingy, make me look unpopular and I hate you.)
(Just kidding. I like you and please like me back.)
If half of these people actually cooked the dish (successfully or not), it means that I have kind of, sort of determined what 1500 people served on their dining table for themselves or their loved ones on at least one occasion.
I think that’s freaking amazing, not Martha-Steward-amazing, but still kind of, sort of quite amazing.
Now the question is, did anyone laosai from the pasta? Haha.
Anyway.
HAPPY 14TH BIRTHDAY, BLOG.
Blogniversary questions every year.
This time I want to ask a different question.
1.Like huh why are you still here?
Thank you again, this year.
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BONUS:
Here’s the screenshot of the Story that you guys missed (I’ll spare you the snippet of a Balinese mosquito catching its last breath). The brand is Kincho, and I bought it from Rakuten Online. I was tipped that Matsumoto Kiyoshi (drug store in Japan) sells it.
You are welcome.
Still here because I am growing older (and hopefully wiser) with u and your blog Cheesie! Contrary to what u say u make auntiness look so damn good.
I am 30 and honestly the hyper-curated lifestyle of younger people tires me out.
I became a digital citizen when the Internet was about sharing daily thoughts, forums, being emo, and was less abt visual content and highlight reels and posterity.
Still here because I still think u are telling a great story. I believe the Internet is broken and a shift will happen sooner or later anyways haha. The good storytellers will survive.
More power!
Hi Cheesie,
Why am I here? I’ve been reading your blog since ’08 when I was in highschool (!!). I really enjoyed reading and watching you transition through the phases of your life; from the Liz Lisa/Japan homestay days to the Cheesiepetits!
Why am I still here? Loyalty, authenticity and auntiness 🙂 I feel like the cheeserland community grew up with you. Or is it just me lol? Like I said, I’ve followed you since high school and 10 years later, I’m married, working, ready to start a family, love cleaning my house and get excited when I find quality groceries for cheap! (And Japan is still my #1 place to travel to)
Thank you for your hardwork over the past 14 years. Happy Birthday to cheeserland.com!
Started reading your blog when I was a college girl (2013) …
It struck me when you wrote “you just have to practise and practise until you become a pro ” in a blog post about how to draw eyeliner. It was my eye make-up’s Bodhi tree after trying to learn a thing or two from countless YouTube videos / written tutorials but ended up learning nothing.
I felt touched when you said “you are not going to be happy depending on how shitty you treat people ” in a blog post about cyber bully or something…or one of your
earlier anniversary blog posts.
I kon-mari-ed my wardrobe and never have to fuss over disastrously messed-up clothes ever since.
Just to name some vivid memories I have with your blog.
Why am I still here? I come back even more often now coz the college girl who was influenced by you in terms of how to look hot, be kind and more organized then… by God’s grace, has become a mother-to-be 😛
Already googled “Cheeserland breastfeeding ” “Cheeserland breast pump” a few times 😆😆
Are you planning to write and publish another book? Maybe about motherhood? Please do!
I’ve been reading your blog since before your kids and I will continue to do so! I love your posts and I agree with what you said about content consumption on Instagram etc nowadays. I wish more people still wrote long (and unsponsored!) blog posts… but people seem to dislike READING in general now and only look at pictures.
Happy birthday to your blog! 🙂
Charmaine Ng | Architecture & Lifestyle Blog
http://charmainenyw.com
Hi Cheesie, your post reminds me it has been 14 years I follow you I think I am same age as you are. Honestly, I m not fascinated with all those edited Instagenic travel photos. Instead, I prefer real precious scenes captured eg the people. Otherwise I agree travel meant for spending genuine time with family/partner. The reason I stay back because I am still waiting for your post/share on fashion tips – coordinate or hair. Japanese bloggers write good books on that and oso in their IGs. Of course I am not asking you to follow their footsteps just wish you are 😉
Happy 14th birthday cheeserland!! Wow this is the only blog that I have been consistently following for 14 years! Why am I still here? I think it’s simply because I still find the content interesting and unpretentious, the clothes and toilet detergents recommended are very useful wei they are life changing for me as well!! Haha. I also love to read about junya and sakura as they are such adorable kids, and your journey to motherhood (being the super mama) is very inspiring. I hope you’ll continue writing and sharing, great social media sites you have cheesie!
Still here because my life also changed to aunty’s life. With 2 children as well. So your blog is alwaysssss interesting as we can relate.
And always love when you share about kindness or something like that. Because it makes me want to always try to do the best, for other people. It is a reminder to keep me sane. As you know, having child sometimes makes us so angry that we want to just snap at everyone and show bad attitude to everyone 🤣
Hi Cheesie,it’s Syikin haha the one who came to McD for Abang Nara,just to meet you? After all these years, I grew up with your blog and you, had two kids also loke you and never I have turned my back on you evwn once,unlike other blogs that I long left unread. Maybe because I feel that it relates to me, how authentic you are, how my life isnt going to be happier if I follow famous,rich people. So I continue following you as you stay true and be a person who always,always stick to what you believe in, Japan of course 😍 and you are now the only blog I read (from Malaysia) as contentwise,relates so much to me…love you cheesie
Still here because I love Japan, and I love your love for Japan. So happy that you are always trying to do this on your terms, I hope you’ll always get to do it in the way that brings you love and happiness.
Thank you for your 14 years!!
WHAT U MEAN WHY COS YOURE MY FAVORITE LA. From your cheesy puns on top of your posts and cheatone tutorials and then actually meeting you – you’re such a genuine person how not to like you?? Also might be half the reason I’m in Japan right now. HAHA.
Coz i was your blog reader wayyy back then and eventually now you’re my lao ban niang lol. Happy 14 anniversary!
Because your contents are relatable and true-to-life. You don’t glamourise everything even though you have the capability to do so, yet you still led a humble lifestyle. There’s this feeling of comfort just reading all your daily musings on household care, motherhood, family and travel posts.
Fashion? Makeup? Insta-worthy pictures? Who cares about that!? These things go stale faster than a piece of freshly-baked bread. In just a few days, it’s all forgotten.
Congrats!
チーザーランド14周年おめでとう
After I found out ur blogpost, I had watched many interesting things and it made me feel pleasant. Thx and I hope u keep goin’.
Out of 14 years, I think I’ve followed you for 11 years. It’s crazy how time passes by so fast. It was January 2018 and after a blink of an eye, it’s September now.
There’s no question why am I still here. From your punny college days, fashionable gyaru days and new momma days to superpunnyfashionablemomma days now, I’m still a big fan. Albeit a lot more calm and not as sarcastic in the comment section against the haters anymore hahaha.
It’s fascinating seeing one grow up through the years and it’s even more fascinating to see one’s growth from afar. The internet is a truly wonderful place.
I do apologise if I ever did seem as an obsessive fan. I’m just really socially awkward and kinda weird in person HAHAHA fml.
Anyway, I’m so so so happy that you’re still writing here. I really love your writing and thoughts, especially in the current social media world where words are non-existent anymore. Photos used to mean a thousand words, but to me, not anymore.
I love that you’re so マイペース nowadays. Playing catch up with the current ‘influencer’ trends is just so meaningless.
You do you! Write whenever you want, post whenever you want! And I’ll always be around, supporting you always from afar.
All the best to you and your precious family! Lots of love! I missed seeing Junya and Sakuwa in person. They are adorable!!!!!!
Can’t remember how long I followed you. Maybe before Junya was born but do you know you’re still my favorite blogger all the time? Totally agree with you about instragram. Instead of making everything fancy I guess it’s the best to make it real. Thank you for all your contents especially all the cookings and household products hahaha. Gonna be useful one day when I live alone hahahah. Please continue to be you yourself. Happy 14th anniversary!
I’m still here because I grew up alongside you minus having kids. I started reading your blog to feel closer to Malaysia and to get travel tips for Japan way back when I was learning Japanese in High School. I love your #cheesieapproved content and have gotten some products myself. And also the #lazymama cooking hacks, because #adulting is hard. Think this is the only 2nd time I commented a post but just wanted to let you know your content has helped me. Happy 14th!
I have been a follower since I was 16, I’m turning 27. I used to love you for your fashion and Cheat one posts, and of course your puns hahahaha I was always trying to share with my friends but back then not many of them appreciated puns. And then I just sort of got attached and kept following until now. I just love you for being you. If I ever become a parent, I hope I can be like you.. Happy anniversary Cheeserland 😍
Happy Anniversary! *muacks*
I am Shian. Thank you for doing this and I appreciate the fact that you put effort to create relevant and real content 👍👍
I do share similar experience as you where I have cut down my usage of IG and i deleted the app so that I can see the world through my own eyes instead of social media.
I would love to read more blog post from u. Jia you!
Love
Shian
Hi Cheesie! Congratulations on leveling up to Level 14! 😀
I don’t even know when I started reading this blog now… (though my past comments can probably tell us 😛 ) I’m still here because you do post great travel posts and I get to see so many different things through your blog. Must say that I do skip some of the posts that are not so much up my alley, but it’s okay! Do keep writing, whether it’s once a week, once a month, or less… as long as it makes you happy 🙂
I’m still here because you’re refreshing. Honest and fun to read! You feel like a real person instead of a manufactured and photoshopped blogger that’s trying to travel to a gazillion places, take pictures at every corner and sponsor everything.
I love this blog! Congrats on 14 years
Still here cos I love Japan and I love all to read your recommendations for all things Japanese! PS: Your puns about cling wrap were seriously good, don’t stop being lame. LOL
Because i’ve grown up together with you and now can appreciate the aunty tips lolol
also Junya’s the cutest and i’m sucha fan <3
Love all your hacks and tips — I don’t even bat an eyelid at your recommendations. Made a version of your broccoli tuna dish for my 7 month old (omitted the chilli, less oil, puréed) and he loves it. I love it. We love it.
You’re awesome. Thank you.
I’m still here because you’re still you. What you do in your daily life changes, but you don’t.
[awkward rant] Also, you feel like a friend to me in that weird way that only youtubers and bloggers can feel like a friend when you follow them for a long long time. And it would be really weird not to follow a friend’s blog, now wouldn’t it? Yea… [/awkward rant]
Hi Cheesie,
I’ve been reading your blog since I was in highschool – that’s almost 10 years ago! Probably more actually. Although I don’t check back as often as I did back then, posts like this remind me why I still visit. Even through your crazy travel life, your words feel really genuine, and it feels like I’m reading real content that you’ve put a lot of effort into (or maybe you’re really good at making content effortlessly, who knows! haha). And you’re still really funny, even as an un-glam aunty blogger 🙂
<3 you!
Happy 14th birthday blog Cheesie! Please never stop blogging, remember that your fans ada yang baru, ada yang lama and evergreen macam meee! Because of you I was super duper inspired to visit Japan (and just started blogging about it recently, even though my trip was back in May ahaha). I read and save about helpful aunty products because those are the ones most useful to me as a mom (PS, our daughter share same birthdates)!
I am still reading your blog because I find them unpretentious. I started following you before you had kids, I guess the phase of life I am currently at just like, stay at home mum believing that spending time and nurturing our kids are the best gift/education we can give them. I enjoyed reading Junya and Sakura’s monthly update, it makes me look forward to my own child growth and also give me a chance to reflect on my own parenting skill.
Some of your household cleaning hack and cooking hack inspired me too. Keep them coming.
PS: Would love to see a post about travelling Bali with kids though!
I hardly read much blogs these days… But I only remember a handful of blogs since yours was among the ones I remember from almost 8 years ago.
Haha… Must be a sign that I’m getting old as well.