A bottle of chicken A day…

November 7, 2009

When Jaclyn passed me my Brand’s Essence of Chicken, all kinds of nostalgic emotions flooded all over me.

It’s been so many years!! I’m not sure about you but the only time time i ever drank Brand’s Chicken Essence was during my UPSR, PMR and SPM exams. Mom would heat that little bottle of black goodness in that little pot, then served it together with yummy home made bread, cheese + 2 eggs, and that would prepare me for the big days.

I dunno how, but psychologically it really did kill the butterflies inside. And i really felt emotionally and physically stronger. Like Popeye being fed spinach or like Mario having eaten his mushroom. That kind of feeling! I would never, ever sat for an exam without having that green little bottle for breakfast. Sometimes mom even gave me extra bottle if i had an afternoon test.

And that’s really how i associate Brand’s with all the positive vibes and emotions. It was a luxury for me at that time, something that you take when you’re doing things that is greatly challenging, competitive and adventurous.

And then now i realized that i can always have it everyday and feel empowered everyday! Why didn’t i think of that before! Instead of coffee (which i don’t take anyway), this is such a much better substitute for you to stay smart, awake and savy.

Went for Brand’s Generasi Hebat launch the other day.

Generasi Hebat is personified by five young ‘hebat’ individuals who have been specially chosen to the lead the campaign.

From left:  Akim, Hafiz, Aril, erm… the one in red is not counted, then and Black, and Choo Hou Ren.

Damn tumpang glamor haha!

These new faces also represents the five core attributes of Generasi Hebat – ingenuity, open-mindedness, alertness, determination and a go-getter attitude. In Malay it translate to the acronym HEBAT.

What HEBAT means:
H by you.
E by you.

A by you.
T by you.

There’s a contest going on along with the campaign that offers really awesome prizes, including a holiday with the stars to Hong Kong Disneyland!!! They are also giving out 10 LG LCD Tvs and many more great prizes. Stay tuned for the next Generasi Hebat Update!

Find out more on Generasi Hebat’s facebook page!

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“Don’t Potong Yet!!” Update:

I managed to convince ChingChing to watch The “L” Word and she’s hooked ever since. Apparently her Streamyx at home is really fast!!

A BBM convo with her:

dl1 by you.
dl2 by you.

dl3 by you.

Sounds really good. Ok time for me to download more Japanese magazines!!

31 people cheesed “A bottle of chicken A day…”

  1. KY MALAYSIA says:

    I’m gonna open one bottle of Brands and drink now yums! :D

  2. Huai Bin AUSTRALIA says:

    Ya I agree! :twisted:

    Brand’s is like a staple of 80’s babies (and even now). I remember drinking this before every single exam, not coz of my mom but coz of my grandmother (who is a huge fan of breaking eggs in instant noodles as well coz she believes a whole egg yolk = 0 marks).

    I even like it now coz it tastes awesome. You know what I discovered?

    Pour it into instant noodles when you cook. Trust me. Awesome.

  3. annant MALAYSIA says:

    never likey chicken essence…can’t drink it just liddat…
    then mami came up with an idea to incorporate it in dishes, like steam fish with chicken essence, chicken with chickrn essence… :twisted:

  4. Charlene UNITED STATES says:

    I think my mom thought I could see through those objective answers when I drink the chicken essence. For SPM, she made me drink 2 bottles instead of 1, cos I wasn’t very smart lah. 3 bottles when Math is in the schedule. Thank goodness I scored Grade 1 or else…. not sure what she will do to me :shock: Chicken essence is the only think I look forward to during those exam seasons. Love it.

  5. cindy khor UNITED KINGDOM says:

    these bottles brings back memories to me too, but not all that good memories as they are mostly associated with exams :( i rather not have them cuz when they are out of the cabinet, meant that its time to study hard.

    hate them at 1st as they taste super weird, but then after a few tries, love it till i cooked “frog leg” (田鸡) with them and they are super freaking yummy.

  6. Tan Yee Hou AUSTRALIA says:

    Always loved the taste but came to realise that its a love it or hate it thing.

    Some people just hate it.

    Another kickass chicken essence you can make is to boil it yourself : )

    • cheesie MALAYSIA says:

      i do that!!! my slow cooker is so small sometimes i put very little water and bou chicken soup in the end i get chicken essence lo.

      but then so much hard work. T_T

  7. vvens MALAYSIA says:

    i like your outfit! :grin:

  8. Tony Wan MALAYSIA says:

    Haha…Cheesie….

    hey I like ur header now. Dun change d ya xD

  9. candlelyn MALAYSIA says:

    yup..brands make me feel stronger in memorization!

  10. yumii MALAYSIA says:

    seriously i really never drink that thing before. my parents thought it’s a waste of money. =.= now that I got the whole 1/2 dozen in my house, i still don’t feel like drinking it. =.= why ah.
    i gave it all to my mom. she so happy. =.= i thought she say it’s a waste of money one. =.=

  11. SuMin MALAYSIA says:

    yea….the taste of chicken essence makes me feel more active…..but u know what? when u r very very very extremely sleepy, it wont affect anything on u….lmao <3

  12. JD MALAYSIA says:

    I still remember schooling days especially during exam period. Will drink it along with Livita. Haha….fond memories.

  13. ju-julie MALAYSIA says:

    Wah, is that Chanel bag u r holding?
    Awesome….

  14. szu MALAYSIA says:

    I just saw choo hou ren’s Tv commercial, he’s so cute. :grin:

  15. mopiko21 MALAYSIA says:

    hi. can i know whr u dl the japanese magazines? thx =]

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