A Dairy Superstar at Bukit Bintang

November 3, 2009 in Commercial Break


Bukit Bintang, KL at 12 noon – Something phenomenal is about to happen right in the middle of the most happening part of KL city. You can feel it in the air.


Everybody is looking up and over their shoulder. Excitement is everywhere. Everyone is talking and the atmosphere is electrifying this fine and warm afternoon.

They look up and they see it. They see that BIG screen mounted on the Yayasan Selangor Building. They look away and they spot HER! She moves with the crowd, shielding her famous face behind those huge sunglasses.


She’s approaching!

dutchlady02 by you.
There! Spotted! She distances herself from the crowd now, slowing down and looking up to greet everyone with a picture perfect smile.

Her name is Lady Cheesie.

She’s the dairy superstar. Number one supporter of all things calcium that helps builds strong bones.

Lady Cheesie struts her stuff and proceeds to pose to help spread the goodness of MILK! She generously shares her beauty secrets and tips on how to stay fit and healthy.

Just how famous is Lady Cheesie? She’s SOOOO famous that her face appears on the 10 metres tall giant LED board, broadcasted and viewed by thousands of pedestrian and motorists within the Bukit Bintang area.


She sits down on the bench and looks up at the LED screen.

A crowd gathers nearby watching her every move, some secretly wanting to see their faces flashed across the big screen too. After all who hasn’t dreamt of being famous?
She smiles and told the crowd “Come grab your 15 seconds of fame!”

The crowd looks at one another, hesitant and confused. What is happening? She cannot possibly be serious about EVERYONE being famous like her? O.o

#10 So you see. Yes, fame doesn’t come easy. Sometimes, a weird, inexplicable obsession with something fermented, yellow and smelly may get you somewhere. Become a somewhat but not entirely infamous blogger if you are lucky. But sometimes, you just don’t need to go through all the dairy fixation to appear on a giant commercial board.

Thanks to Dutch Lady Malaysia, everybody and anybody now stands an equal chance for that quick, but nonetheless glorious 15-sec of fame!

How to get your unknown face up on the big screen?

Head down to Bukit Bintang (the corner, opposite Lot 10, infront of Maybank). Lookout for the really cute Dutch Lady backdrop (as pictured above). Grab one of those really cute and cuddly cartons and strike your best pose – don’t forget to look up into the elevated camera.

All you posers who pose in front of the backdrop will have their photo captured by the camera. Your photo will then be flashed on that HUGE LED screen – all in REAL TIME, for 10-15 seconds!

If you’re a closet poser and just plain shy, drag your fellow poser and you can all pose together! The more the merrier or cheesier! 😛

Bring your entourage and let them be the dairy superstars in all their glory together!

dutchlady13 by you.

And it will all appear right up there!

All captured images will be posted up on Dutch Lady’s Facebook page HERE . Become a fan and you can keep a lookout for your own LED shot.

You all should really go and try it out yourself! Be a dairy superstar like Lady Cheesie. ^^


Oh, I must not forget to tell you that for all the hard work of posing at this screen, you will be rewarded with yummy Dutch Lady chocolate milk on the spot!
If you were to think of a caption for this Lady Cheesie picture, what would it be?! Maybe you can help me become the next MILK ambassador! 😛

This is a video of how the LED works. The audio is a bit funny when i convert the file, nevertheless it’s awesome! ^^

Wanna thank Judd and Jes for taking the pix and vid!

It is happening 24/7 at Bukit Bintang from 30th until 12th Nov, so go there and have your starry picture taken now!

To view the photos, go to the Facebook Fan page. See if you can spot my photo, and leave comment to it ok!! ^^


85 responses to “A Dairy Superstar at Bukit Bintang”

  1. Huai Bin says:

    Hey this is an awesome campaign, get people on the huge LCD. I like!

    Eh, why is that woman in Pic #4 blurred out?

  2. szu says:

    no wonder la, that day saw your tweetphoto got one lady holding the signboard ‘I love milk’…
    i guessed it’s some milk promotions so i was right! hahaha…

  3. Violet says:

    Waaa cute! I want to be on the big screen too ^_^

  4. rosa says:

    Oh, Lady Cheesie so glam!

  5. Khengsiong says:

    Milk makes you slim?
    Seriously, do you drink milk? Tell us the truth *gun pointing at you*

  6. JD says:

    All the pictures are quite cool. And the setting is like ‘wow’. But seriously milk will makes you slim? Hmm…

  7. tzia says:

    woahhh, this is awesome.
    milk made cheesie looks gorgeous.

    okay, it’s milk time!

  8. xes says:

    when i first saw the 5th picture, i tot the signage says “Milk me, gorgeous!!”. Sounds so salah.

  9. Azizul says:

    Are u there as of now (3:49pm)?. If yes, i consider to head down to that billboard. Anyway, i love milk, problem is, i find it’s expensive. I think government should subsidized milk product especially infant/growing up formula (wanna add kid summore…).
    Nice post and nice ad break anyway.

  10. KY says:

    i wanna drink nen nen too!

  11. stacetan says:

    speaking of milk and dairy, have a look at this website with cute sheep and even batman-sheep! LOL 😯 http://www.creativerampage.com.my/

  12. J2Kfm says:

    eh i passed by this booth also lah! but didnt see any action, i thought of grabbing some free milk pulak ….

  13. ahlost says:

    Dutch Lady.. yum yum 😈

  14. Porkie says:

    Big LED board reminds me of the one in Picaadilly where I tried to get a Xmas Message on there for you a few Xmas’s ago 🙂

    So, is Lady Cheesie a Dutch Lady? 😛

  15. pying says:

    the sun was scorchingly hot and so did u…hehe

  16. Judd says:

    Nice photos! LOL. 👿

  17. steph says:

    the last pic of you looks gorgeous! ^^

  18. cereal says:

    oh that’s a really fun ad idea! u look good on the dutch lady carton 😛

  19. Ying Bin says:

    Nice dress n u look gorgeous. 🙂

  20. maRCus says:

    hahahahahhahaah… u is dam farnee lah Cheese!! i bet the masses there were like… OMG.. what the….? LOL

  21. melody says:

    hey this is sooooo funnnnnn!!! hahaha

  22. Manzy says:

    suspense eh seeing the first few pics LOL.

  23. David says:


    Ditto for Lady Cheesie’s great glamour!

    She is totally hot, and should be the star of the avert campaign.

    Lady Cheesie is a natural in front of the camera!


  24. rachteng says:

    Is that a military jacket you’re wearing? Can I know where is it from? (: And Your top is so cute. Omg. 🙁

  25. tiffany says:

    cheesie, nice outfit! love your jacket especially! 🙂 where’s it from?

  26. Tian Chad says:

    How do Cheesie react naturally while the people opposite actually staring at you? =D
    I can’t do that alone

  27. yumii says:

    omfg666!! super nice skirt and heels!!! and so super pretty you!!! i rike dutch lady milk (especially the fresh one)!!! i no rike HL coz so vanilla-ish. urgh.

    btw, nice meeting you again today!!! XD you look like celebrity at the event, you know!

    • cheesie says:

      hahaha it’s a dress actually!

      Ya i super agree. dun like HL oso. And i liek the full cream one. hate skimmed milk.

      NO LA today i looked horrible i have got an eye infection FML

      • yumii says:

        owhh! i thought it’s a high waist skirt! 😆 NOLA you look okay only!!! i din notice your eyes got anything wrong oso! pretty as always! =D

        • cheesie says:

          yumii says i look “okay only” fml. T___T

          • yumii says:

            WAHAHHA NOOO!! *whispers*how i get myself out of this??**

            Okay Only as in as pretty as always!!! and no problem with the eye!! err, what else! err, pretty like superstar of the east!!! err, like the rising sun in japan!!!


            (i should trademark Okay Only wtf )

  28. Jen Xi says:

    Why this only happens when I’m not in KL. T_T

  29. vonblue says:

    comel 😀

  30. I’ve always enjoyed reading ur adv coz they don’t sound like one. So creative!

  31. Jonathan says:

    OMG I missed my 15 seconds of fame! :X Hahahahahahaha 😛

  32. MikeFoo says:

    Come on puking made u slim.

  33. kyh says:

    this sounds syok! too bad i’m in penang. dutch lady choc milk is the yummiest!! long time din hv it… 🙁

  34. OliviaCaitlinFernando says:

    OMG, I’m there at the far right end of the first picture!!!! I did it right before you did 😀

Leave a Reply

Your email address will not be published. Required fields are marked *