Bukit Bintang, KL at 12 noon – Something phenomenal is about to happen right in the middle of the most happening part of KL city. You can feel it in the air.
Everybody is looking up and over their shoulder. Excitement is everywhere. Everyone is talking and the atmosphere is electrifying this fine and warm afternoon.
They look up and they see it. They see that BIG screen mounted on the Yayasan Selangor Building. They look away and they spot HER! She moves with the crowd, shielding her famous face behind those huge sunglasses.
There! Spotted! She distances herself from the crowd now, slowing down and looking up to greet everyone with a picture perfect smile.
Her name is Lady Cheesie.
She’s the dairy superstar. Number one supporter of all things calcium that helps builds strong bones.
Lady Cheesie struts her stuff and proceeds to pose to help spread the goodness of MILK! She generously shares her beauty secrets and tips on how to stay fit and healthy.
Just how famous is Lady Cheesie? She’s SOOOO famous that her face appears on the 10 metres tall giant LED board, broadcasted and viewed by thousands of pedestrian and motorists within the Bukit Bintang area.
She sits down on the bench and looks up at the LED screen.
A crowd gathers nearby watching her every move, some secretly wanting to see their faces flashed across the big screen too. After all who hasn’t dreamt of being famous?
She smiles and told the crowd “Come grab your 15 seconds of fame!”
The crowd looks at one another, hesitant and confused. What is happening? She cannot possibly be serious about EVERYONE being famous like her? O.o
#10 So you see. Yes, fame doesn’t come easy. Sometimes, a weird, inexplicable obsession with something fermented, yellow and smelly may get you somewhere. Become a somewhat but not entirely infamous blogger if you are lucky. But sometimes, you just don’t need to go through all the dairy fixation to appear on a giant commercial board.
Thanks to Dutch Lady Malaysia, everybody and anybody now stands an equal chance for that quick, but nonetheless glorious 15-sec of fame!
How to get your unknown face up on the big screen?
Head down to Bukit Bintang (the corner, opposite Lot 10, infront of Maybank). Lookout for the really cute Dutch Lady backdrop (as pictured above). Grab one of those really cute and cuddly cartons and strike your best pose – don’t forget to look up into the elevated camera.
All you posers who pose in front of the backdrop will have their photo captured by the camera. Your photo will then be flashed on that HUGE LED screen – all in REAL TIME, for 10-15 seconds!
If you’re a closet poser and just plain shy, drag your fellow poser and you can all pose together! The more the merrier or cheesier! 😛
Bring your entourage and let them be the dairy superstars in all their glory together!
And it will all appear right up there!
All captured images will be posted up on Dutch Lady’s Facebook page HERE . Become a fan and you can keep a lookout for your own LED shot.
You all should really go and try it out yourself! Be a dairy superstar like Lady Cheesie. ^^
Oh, I must not forget to tell you that for all the hard work of posing at this screen, you will be rewarded with yummy Dutch Lady chocolate milk on the spot!
If you were to think of a caption for this Lady Cheesie picture, what would it be?! Maybe you can help me become the next MILK ambassador! 😛
This is a video of how the LED works. The audio is a bit funny when i convert the file, nevertheless it’s awesome! ^^
Wanna thank Judd and Jes for taking the pix and vid!
It is happening 24/7 at Bukit Bintang from 30th until 12th Nov, so go there and have your starry picture taken now!
To view the photos, go to the Facebook Fan page. See if you can spot my photo, and leave comment to it ok!! ^^
Hey this is an awesome campaign, get people on the huge LCD. I like!
Eh, why is that woman in Pic #4 blurred out?
because you are supposed to focus on the SUPERSTAR!!!!
I am focusing on the Cheesie superstar! =D
The audio is a but funny when i convert the file, nevertheless it’s awesome! ^^
but – bit
Sorry for being the anal copywriter. 🙁
changed!! yay proof that u read my text hahahaha. thanks for your anal..erm..ness.
no wonder la, that day saw your tweetphoto got one lady holding the signboard ‘I love milk’…
i guessed it’s some milk promotions so i was right! hahaha…
Waaa cute! I want to be on the big screen too ^_^
Come to KL Violet!!!!
Oh, Lady Cheesie so glam!
Milk makes you slim?
Seriously, do you drink milk? Tell us the truth *gun pointing at you*
LOL! of course she does! she’s a DL baby (bet she doesn’t know) she was fed with DL since 6 months old… 🙂
reli one meh. 😯
just every single day. hehe
All the pictures are quite cool. And the setting is like ‘wow’. But seriously milk will makes you slim? Hmm…
ya if you replace milk for your ice cream and choco and KFC. 😀
LOL milk is fattening, who doesnt know that.
if u eat/drink anything to excess sure get fat la, who doesn’t know that.
got milk? 😉
woahhh, this is awesome.
milk made cheesie looks gorgeous.
okay, it’s milk time!
when i first saw the 5th picture, i tot the signage says “Milk me, gorgeous!!”. Sounds so salah.
Are u there as of now (3:49pm)?. If yes, i consider to head down to that billboard. Anyway, i love milk, problem is, i find it’s expensive. I think government should subsidized milk product especially infant/growing up formula (wanna add kid summore…).
Nice post and nice ad break anyway.
haha no la. tak kan i blog live so canggih
i wanna drink nen nen too!
speaking of milk and dairy, have a look at this website with cute sheep and even batman-sheep! LOL 😯 http://www.creativerampage.com.my/
haha so cute one
i like the sheep shrine haha
eh i passed by this booth also lah! but didnt see any action, i thought of grabbing some free milk pulak ….
hahah do it!!!
Dutch Lady.. yum yum 😈
Big LED board reminds me of the one in Picaadilly where I tried to get a Xmas Message on there for you a few Xmas’s ago 🙂
So, is Lady Cheesie a Dutch Lady? 😛
Land of Cheese yo!
porkie likes you more than a friend!
porkie is her angel…guardian angel, anyone yell at her he’ll come running and protect her 😀
the sun was scorchingly hot and so did u…hehe
wa u say liddat i paiseh one ok!
Nice photos! LOL. 👿
dun self praise can. lol
Hahaha yeah sorry. LOL! 😆
the last pic of you looks gorgeous! ^^
thank you!!! 😀
oh that’s a really fun ad idea! u look good on the dutch lady carton 😛
haha u make me sound like im actually ON the carton wtf
Nice dress n u look gorgeous. 🙂
WHY ARE YOU NOT FOUND WHERE ON CHEESERLAND ARE YOU
I’m in the UK still.Hmm,where is my flag?
U think it’s because I browse using firefox?
hahahahahhahaah… u is dam farnee lah Cheese!! i bet the masses there were like… OMG.. what the….? LOL
where got funny! why i dunno one!
hey this is sooooo funnnnnn!!! hahaha
suspense eh seeing the first few pics LOL.
hahah good leh!
Ditto for Lady Cheesie’s great glamour!
She is totally hot, and should be the star of the avert campaign.
Lady Cheesie is a natural in front of the camera!
im really video camera shy one. reli.
One would not know this from watching your videos!
You have a very natural camera presence, your charm, vitality and energy come across to the viewer.
Is that a military jacket you’re wearing? Can I know where is it from? (: And Your top is so cute. Omg. 🙁
haha no! it’s from Warehouse bought it during sales ^^
cheesie, nice outfit! love your jacket especially! 🙂 where’s it from?
wa why suddenly! it’s from Warehouse! 🙂
it’s pretty! did you buy it like a long time ago? *hopes its still selling in warehouse* haha. your dress is pretty too! 🙂
How do Cheesie react naturally while the people opposite actually staring at you? =D
I can’t do that alone
u mean like i stare at myself from the screen ah HAHAHAHA
no la. i oso shy one
omfg666!! super nice skirt and heels!!! and so super pretty you!!! i rike dutch lady milk (especially the fresh one)!!! i no rike HL coz so vanilla-ish. urgh.
btw, nice meeting you again today!!! XD you look like celebrity at the event, you know!
hahaha it’s a dress actually!
Ya i super agree. dun like HL oso. And i liek the full cream one. hate skimmed milk.
NO LA today i looked horrible i have got an eye infection FML
owhh! i thought it’s a high waist skirt! 😆 NOLA you look okay only!!! i din notice your eyes got anything wrong oso! pretty as always! =D
yumii says i look “okay only” fml. T___T
WAHAHHA NOOO!! *whispers*how i get myself out of this??**
Okay Only as in as pretty as always!!! and no problem with the eye!! err, what else! err, pretty like superstar of the east!!! err, like the rising sun in japan!!!
(i should trademark Okay Only wtf )
Why this only happens when I’m not in KL. T_T
I want! I was just there in September!
I’ve always enjoyed reading ur adv coz they don’t sound like one. So creative!
awww thank you so much! 🙂
OMG I missed my 15 seconds of fame! :X Hahahahahahaha 😛
it’s still going on!!!! you havent missed it yet!!!
Come on puking made u slim.
this sounds syok! too bad i’m in penang. dutch lady choc milk is the yummiest!! long time din hv it… 🙁
OMG, I’m there at the far right end of the first picture!!!! I did it right before you did 😀
haha!!! Your starry moment!!!