As a fashion blogger, if you ask me what’s my favorite fashion brand, i will tell you EMODA is on the very very very top of my list. I’m afraid it could even be my number one.

My story with EMODA is an interesting one, although it happened just about a year ago. But it pretty much defines my whole fashion style right now, so that’s how significant this brand it is to me.

To cut the long story short, if you read me long enough you know that i used to dress really cute and girly Japanese style. But since meeting Lie and Maiko during Tokyo Kawaii TV, they have influenced me to embrace the more adult and cool side of Japanese fashion. And EMODA is the very first brand that got me addicted to MODE style forever.



What is MODE-style?

It derives from the french word “mode”, which pretty much means fashion/style. But in Japanese it means “high fashion”, and it focuses on simplicity, silhouette and bold designs and one of it’s most distinct characteristics is being monotone (mostly black and white).

As for EMODA, it’s for women who wish to enjoy high-sense fashion in a real-close way. I love this so much! I always think that European designer brands are waaaaay too high above and beyond my reach, but EMODA is exactly something that fills the gap perfectly at very VERY affordable price for a Japanese fashion brand.


EMODA’s website.


One of the reason why i adore EMODA so much is because of its producer, Matsumoto Ena.

Ena created EMODA in 2009 at the age of 24. She is so talented and so stylish she’s my number one fashion icon <333 Ever since then, my ultimate dream is to become a fashion producer like her too. She inspires me so much <3333



EMODA team also consists of super cool and stylish looking staff. Heck, even the shop staff in all EMODA stores look like super models.



Now, just about how much i love EMODA.


During my trip to Tokyo in March, my luggage case was full of nothing but tons of EMODA’s stuff.


I love it so much i’d buy a magazine i don’t normally read just because of an EMODA eyelash case.

I love it so much i would not miss any single issue of EMODA BOOK.


I love it so much that i’d queue up early outside a store just to get their Novelty item. (A novelty item is not for sale. It’s sort of like a limited edition present you get when you purchase X amount of merchandise.)


I love it so much i have an EMODA member card.

A picture i snapped outside an EMODA store in Lunime Est, Shinjuku.


Here are some of my EMODA coordinate over the past few months.



Last December. One of my first few EMODA purchases. The Boa Fur Coat i wore to NAPBAS. An award winning outfit. Sort of. lol.



My first EMODA bag.


January this year. Top, bottom and bag from EMODA.



My EMODA fukubukuro bag!



Top and skirt both from EMODA.



This April in Tokyo. Cat Face top from EMODA.




Denim top from EMODA.


Rose printed high waist denim from EMODA.


Printed long shirt from EMODA.


Watch and bag from EMODA.


Check out that pair of heels!!!


Been eyeing this pair for such a long time and now i can finally have it!!



One of my favorite pair of heels. EVER.



And now you guys must be thinking, OMG I WISH I CAN GO TO JAPAN AND BUY ALL THESE!!!


Well. You don’t need to.



EMODA Global Web Store is Now Open!

Now the whole world can get EMODA!!!

I know right?? I am sooo happy too!!!

EMODA’s Fan Page in English! Be sure to join them to update yourself to exclusive promotions <3


And and and….

That is not all. I did a post on my Facebook page about the launch of Global Webstore and EMODA has seen it and contacted me….

So i am invited to the EMODA Collection event in June, Tokyo!!!!


*brain explodes*

Seriously what did i tell you about good things keep coming if you believe that they will? I have loved EMODA long time and it loves me back now. I am so happy now i can’t even type anymore.

Now go go go shop your heart out !