JRunway X Cheesie collaboration

January 3, 2014 in Useless fashion

Hello! Happy 2014 to everyone!

Sorry for the absence but here’s the exciting news especially for Singaporeans who love Tokyo fashion!

I am sure you all know about JRunway, a multi-label Japanese apparel concept store in Plaza Singapura.

I was there with Qiu Qiu and Misako during the grand opening in 2012. You can read the full blog post here.

More than a year has passed now and i heard JRunway has expanded a lot in terms of new fashion brands and there are more activities going on their websites too. I haven’t been back but i wish to visit soon when i go to Singapore again!!!

Anyway their latest project is their Japanese free-paper style fashion magazine, which i think is a fantastic initiative to bring Japanese fashion closer to people like you and me. And in the upcoming issue, it would be….

jeng jeng jeng

A JRunway X Cheesie collabo!

I was so honored to be representing JRunway for their 2014 Spring Summer collection and appearing in the fashion magazine exclusively. They wanted me to do a fashion shoot in Dec last year (which was just about 2 weeks ago), but i was already 4-months + pregnant that time. Although i was not showing much yet, i was not sure if i could fit into all the new items because the SS collection are mostly body-flaunting, tight fitting coordinates.

But JRunway people believed that everything will run smoothly, so during my trip in Tokyo we had a fashion photoshoot with a professional Japanese team. I’m sharing some of the behind-the-scene photos here!!

The photoshoot only started 6PM at night due to the studio’s schedule. I told the danna i’d probably be back after midnight (since i’m so used to all the photoshoot overtime in Malaysia so i made a mental preparation) and he was like, that’s not gonna happen. It’s Japan.


Hair make by Yuko. She is really really super awesome and quick!

She took less than 5 minutes to change my make-up and hair style each time.
The brands i was wearing that day include Royal Party, Spiral Girl, 3rd by Vanquish, Gal Star, and everyone’s fav EMODA, etc. Yuko also did the make up fitting to each theme. For EMODA’s 2014 SS’s Pin Up Lady theme of course i got a Pin-Up makeover!
Stylist checking if i looked pregnant/fat or not lol. I was super lucky that i managed to fit in all the outfits, and i must say they are gorrrrrgeous. I’m so so sad that when they finally come out i would probably not fit any more. T__T
An EMODA coordinate.
Pin-up lady.
Casual style.
Street mix!
Botanical summery prints
2013 SS collection in JRunway would be colorful, sweet with a variety of mixed print! Can’t wait for them to be in store!

There are a total of maybe 30 different coordinates i had to wear that day (which i was quite shocked to find out. Normally 10 outfits would take something like a whole day in Malaysia), but the team was insanely amazing. They totally set the mood right, each change takes less than 5 minutes and each coordinate snap was about only 1-2 minutes, Chinami gives her approval and they were like OKAY NEXT!

So the entire photoshoot took something like 3-4 hours total. I couldn’t believe it.

And turned out all the shots are really quite nice with perfect lighting and angle, i was super amazed how they managed to catch a good angle in just a few snaps. Cuz normally i alwayst think look better on my phone iPhone-selfie than any other professionally-taken shots :X

Chinami from JRunway showed me some of the final photos and i was super happy with them! To be honest i’ve never had photoshoot this efficient and fun (normally i get super tired and quite stressed out) i would really love to do it again.

Also there will be an interview column. <3

Can’t wait for the magazine to be out!!! It’s scheduled to be published in Feb, so do check them out!!

Also…JRunway Post Christmas sale is ON!

Crazy sale is everywhere in Japan now so of course JRunway is joining the excitement! Up to 50% off!!! Do check out their store and don’t miss out!

Fav EMODA items like this knit set i wore is also on sale!

Jacket $99 now $69.30

Shorts $89 now $62.3

Top  $59 now $41.30

High-waisted pants $169 now $118.30

Finally, check out the big JRunway poster (yes that’s me lol) in the mall lol.
And the lift poster. I’m wearing all 2014 SS EMODA in this!

Don’t forget to visit

JRunway Website
JRunway Facebook Page


And actual store:

Plaza Singapura #01-54

Have fun shopping!


39 responses to “JRunway X Cheesie collaboration”

  1. Sabrina says:

    Amazingg! Everything looks awesome!

  2. JessicaC says:

    Omg congrats Cheesie!!! You look absolutely awesome!!

  3. Caydence says:

    Gorgeous as always! <3

  4. Setoberi says:

    Gorgeous as ever! Can’t tell you’re 4 mths pregnant!! Cools!!

  5. Hannah says:

    Aww! I think some credit is due to the model too!

  6. melodybread says:

    I look more pregnant than you -___- hahaha. Take care and rest well Cheesie =DD

  7. Cheesie says:

    Thank you!! <3

  8. Cheesie says:

    Thanks! Can’t wait to share the final photos!

  9. Cheesie says:

    Thank you!!

  10. Cheesie says:

    Haha that time didn’t show yet!

  11. Cheesie says:

    Nooooooo trust me u have had super horrible photoshoots lol. But yes they did make me feel very comfortable and in the mood!

  12. Cheesie says:

    How can XD

  13. Skyred says:

    You don’t look pregnant at all.. So beautiful… Congrats!

  14. airmeli says:

    U look stunning!! I think I look more like pregnant than u. :p okay, I am not a good comparison!! I must find all your photo in Singapore!!

  15. Golly-Locks says:

    You look soooo pretty!! Can’t even tell you’re pregnant in any of the photos at all!! Still looking soooo gorgeous as always!! <3

  16. Aya says:


  17. HitomiNeko says:

    u lok so pretty! i love the purple-ish hair color on u! Can’t wait to see the mag! O n u r in the mall poster too!!! wooow so proud of u! hahhahahha nnxo nwww.hitomiblog.com

  18. ahlost says:

    i began to love japan or anything to do with japan after i came back from japan yesterday !!!nnJapan is so awesome.. you are awesome too 🙂

  19. J-mi says:

    Hi Cheesie. You really looked fabulous in the photo shoot n the poster is amazingly beautiful. U r one super stylish n gorgeous mom to be I have seen!

  20. TenshiChn says:

    wow! they are crazy efficeint and yet they did an amazing job in styling make up and matching outfits!nlooking great! can’t wait for the mag to be out!nnhttp://tenshichn.blogspot.com/2014/01/034-thai-drama-hormones.html

  21. missironic says:

    Congrats Cheesie! You look gorgeous! Hope to see all the pictures! 🙂 And definitely can’t tell you are pregnant!

  22. Hunni says:

    Aww Congrats! You look so pretty and I love all the outfits! 🙂 nnP.S. Nice new layout..I love your site!nn- http://www.tiffanyxoxo.com

  23. Cheesie says:

    Thank you!!

  24. Cheesie says:

    Ok take pic with me ok lol

  25. Cheesie says:

    No la I hid it well lol

  26. Cheesie says:


  27. Cheesie says:

    Thank you :)))

  28. Cheesie says:

    YAY!!! Pls report about everything!!!!

  29. Cheesie says:

    Thanks so much :)))

  30. Cheesie says:

    Thanks! Will update it!

  31. Cheesie says:

    It’s all angles haha

  32. Cheesie says:

    But I have this layout foreverrrr lol how long have you not been back

  33. airmeli says:

    Haha. I shall tickle u and take photo. :p wahaha!!

  34. Anh says:

    You’re pregnant?!nNo waynYou look amazing in all of the outfits 🙂 Jealous nnwww.pinktistic.blogspot.comn

  35. rainy says:

    you’re 4 months pregnant and you look as pretty as always….:) I’m trying to check the belly bump but i can’t see, I’m not pregnant but my stomach is big. 😡 hahahaha. 🙂 and I love you’re poster! 🙂

  36. sing says:

    Looking good as usual!

  37. jojo says:

    im starting to love japan after following your blog and instagram! such a pretty mommy-to-be! as a follower, im so excited for the baby! and omg your belly bump doesnt show at all and you still have a model-like body even at 5 months pregnant TT_TT amazing amazing~ cant wait to hear more about the baby!

  38. Bunny says:

    I would love to do modeling like that ^^ and the outfits looked gorgeous on you!

  39. Nicole says:

    I love the posters of you. Very very high fashion. Lol.nnnicoleinchina.com

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