I have introduced Oui, Ayano Ruban briefly last year, and this recent Japan trip i was invited to visit them again!

Oui, Ayano Ruban is a fashion brand in Omotesando, Tokyo, which concept is “Grown-Up Princess”. As you can guess, everything is frilly, girly and oh so sweet.

In February they had a special collaboration with Hello Kitty, and Kitty chan herself made a grand appearance at the shop in Omotesando!

With the signature Oui, Ayano Ruban Kitty in real life, she has a special huge bow on her head, so big that it covers her ears! She was also wearing a glittery frilly dress dotted with pink hearts <3

Kitty chan also gave me a present!! It’s a Hello Kitty shoulder bag, but it is not just a shoulder bag, there are many surprises inside it!!! I won’t spoil it so you’ll have to find out yourself XD

Part of the interior.


While i was there i also tried out some of the Oui, Ayano Ruban apparels.

The first one is very classically Ruban, a fine silhouette neoprene dress in black embellished with hearts, a perfect party piece. The second and third one are from the Hello Kitty collaboration!

My favorite is this angola fur dress in baby pink!! Just sooo soft and fluffy and princessy!


With RinRin who was also trying out their outfits. Other than clothing, Oui, Ayano Ruban also has the cutest accessories. Check out those fluffball-ear headbands that goes with their pastel girly dresses!

Also, shoes are nothing short of eye-catching. Knee high boots with fluffy hearts on the side. How much fancier can your party outfit get?


With RinRin full Oui, Ayano Ruban coordinate.

There was even a mini tea party in the store!

To celebrate the collaboration, everything is about Hello Kitty.

If you are pet lovers, they also have the cutest little outfits for your furbaby to go with yours!



Lastly, if you ever visit Tokyo, do drop by Oui, Ayano Ruban at Omotesando!

You can get a signature ribbon-print notebook as a gift by just mentioning my name, with no purchase needed! (While stock lasts.)


Here’s the map to the store:


And finally, you can also shop online at: