UNIQLO

October 29, 2010 in Commercial Break

So one day, i asked TK (when we were still together that time), “what’s like the everyone’s favorite fashion brand in Japan?”

I would expect him to be all, man, are you kidding me? There are like a million brands and fashion subcultures it is almost like asking, where’s God? There are so many different answers!

But without even thinking, he says, “Yunikuro“. (Yes that is how it’s pronounced. I mean, you can’t blame me, i have heard people pronounce it as “Unique Loh!” before. -_-)

I was appalled.

UNIQLO?

Like, srsly?

“But, i thought it’s like, selling just basics like tank tops and plain color cardigans and jeans and scarf and long johns???”

TK laughed.

“Mada mada wakattenai na Rin-chan. Shinjite kure, ore ha baka yakedo, fassyon ha tokui yade.”

(Well if i must translate this, it goes, in Kansaiben, “You really haven’t got it have you? I may not be that bright but when it comes to fashion, you really have to trust me.”)

Which i did, because, to be honest, he is good at fashion, zero doubt about it. Well, he was the one who changed my fashion sense forever, so i give him that.

I still didn’t believe him, until we met a few Japanese friends of his. And when i asked about where they normally shop, the answer was always UNIQLO. In fact i know someone who travels all the way to Singapore just to shop in UNIQLO FTL.

So i looked UNIQLO up and saw this in their About page.

Rather than dictate a look, UNIQLO provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.

This concept, along with an unwavering focus on quality and value, has guided UNIQLO’s actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 900 UNIQLO stores worldwide and is a household name in Japan.

SO HUMBLE I ALMOST TEARED!!!!

This is like the first brand that says that they don’t wanna dictate a look. Which brands doesn’t want their big logo visible and shouts all “Oh look, that ensemble  is so *inserts brand’s name*!”

Now i get it. It sort of taught me a lesson that sometimes you don’t have to be so IN YOUR FACE to succeed. Ok maybe from nao on i will call myself “Iamnotcheesie”.

And with that, slowly i became infected with this idea that, i am actually in love with UNIQLO. Without me having actually bought anything there. #inception wtf.

Except this purple top.

But strictly speaking i didn’t buy it either. How it end up in my wardrobe and is rapidly becoming one of my all time favorite pieces is because, one day TK decided to shop in the ladies section in Uniqlo (Super sad, every time he goes to the ladies section you would think he’s so sweet maybe buying something for you right but he’s actually buying stuff for himself F his next GF’s L. -_____-) and bought this top without trying, then realized it is too small so he gave it to me.

And guess what?

OMG Dear Malaysia, sorry you are really a bit late in fashion but thank god not that late!!

But Malaysia Boleh because it is gonna be the the largest Uniqlo in South East Asia, eat that Singapore HAHA!!!!

Here’re some pictures of the floor plan of Uniqlo in Fahrenheit 88!

Also, in conjuction with the opening, you can anticipate an incredibly low introductory price for some of their pieces!!

1)      UNIQLO’s graphic T-Shirt collection, UT for only RM29.90 (usual price – RM59.90)

2)      UNIQLO’s high-quality jeans collection, UJ for only RM49.90 (usual price – RM99.90)

3)      UNIQLO’s Autumn/Winter 2010 Fleece jackets for only RM49.90 (usual price – RM79.90)

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Super affordable T_____T.

And also, UNQLO is sending someone to Tokyo, all expenses paid. Just play a game at their Go UNIQLO! Microsite.

It’s an application powered by Google Map, basically you just follow the trail to UNIQLO Fahrenheit 88 and look for treasures along the way. (Actually as i’m typing this my ego is having a major protest i feel highly reluctant because i want the first prize to myself T___T  but i am nice so i shall share T__T)

1. Just enter any address…

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I chose Mongolia because errr… it is very far i hope the route is longer so more treasure HAHA.

2. A UNIQLO route will appear

3. Pick an item and click on it liek Russian Roulette! You get 3 chances everyday.

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i chose this item cuz it’s pink wtf.

4.  AND YOU MAY JUST WIN A PRIZE AND I DID IT IN MY FIRST TRY I AM SO LUCKY OMG

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See i’m even sharing answer with you FASTER SAY I AM NICE!!!!!! Anyway i won a RM20 voucher!!!

These are the prizes to be won.

Anyway. Please don’t play the games because i really wanna win the prize. T_T

Can’t wait any longer for the opening? Play some UNIQLO games and stand a chance to win some exciting prizes while waiting for the store launch! Join their Facebook Fan Page!
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